After dev1ce’s multi-million pound move, we wanted to help define him in his own right - capitalising on his vast audience and MVP status in the Esports world we set about creating a brand that could live inside and outside of the digital landscape - it needed to be engaging, provide opportunities for affiliates to communicate with his audience and be a place where brands could go to get a better understanding of what potential band partnerships could look like.
Services: Product Design – Competitive Mapping – Branding – Design System – Merchandise